6 THINKING HATS EN
THINKING HATS EN
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Theory
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Case studies
-
Task
-
Download
Theoretical framework of the tool
Description of the tool:
6 Thinking Hats is a method developed by Edward de Bono to improve creative and critical thinking in team processes. The method is based on the principle that people can better evaluate information and generate ideas if they learn to “switch” their thinking to different perspectives. Each hat represents a different mood or way of thinking:
- White hat – focus on facts, data, and information.
- Red hat – emotions and intuition, expression of feelings.
- Black hat – criticism, identification of risks and weaknesses.
- Yellow hat – optimism, looking for positives and advantages.
- Green hat – creativity and searching for new solutions.
- Blue hat – process management, organization, and summarization.
This method helps teams look at a problem or project from different perspectives and create a comprehensive picture before implementation. The result is a more thorough analysis of the situation and better decisions.
Purpose of the tool:
The purpose of 6 Thinking Hats is to ensure that team discussions and decision-making are balanced and diverse. Each hat – or perspective – contributes a different angle, and together they form a comprehensive approach to solving tasks. The method reduces the risk of one-sided evaluation, overlooking potential risks, or rejecting innovative ideas.
Step by step: instructions for using the tool
Prepare:
- A whiteboard or flipchart for recording ideas and insights.
- 45–120 minutes or more (time may vary depending on the complexity of the project).
- A timer – stopwatch.
- 3 to 8 people (ideal for diverse opinions and perspectives).
- Simple “visual aids” (e.g., 6 colored papers/hats) to make it clear which hat is currently being used.
- Blue hat – Process management
- Instructions: Before the discussion begins, a facilitator (blue hat) is appointed to explain the rules and purpose of the meeting. They will help individual participants switch between hats in the correct order.
- Resources: List of discussion phases (hat order), timer to keep to the time limits.
- White hat – Facts and information
- Instructions: In this phase, the team focuses on facts, figures, available data, and relevant information about the project, campaign, or problem. Focus on questions such as: What do we know? What don’t we know? What data do we need to obtain?
- Sources: Market research, analytical tools (e.g., Google Analytics), internal reports. Sources depend on the issue being addressed.
- Red hat – Emotions, feelings
- Instructions: Everyone briefly expresses their feelings, intuitions, or concerns without needing to justify them rationally. This brings an emotional and intuitive element to the discussion.li>
- Sources: Informal space for discussion, emoticon cards or a questionnaire with mood questions can be used.
li>
- Black hat – Criticism and negative aspects
- Instructions: Here we focus on potential risks, weaknesses, and threats. The black hat allows us to examine in detail why something might fail and what factors could cause failure.li>
- Sources: Risk management, SWOT analysis, competitive analysis.
li>
- Yellow hat – Positivity and searching for benefits
- Instructions: In this phase, we discuss the advantages, benefits, and possible successes. Example questions: What opportunities will the project bring us? Who can benefit from it and how?
- Sources: Positive examples from practice, successful case studies.
- Green hat – Creativity and ideas
- Instructions: Everyone is expected to take an innovative approach and brainstorm new ideas.
Focus on opportunities for improvement, new solutions, or interesting changes.
- Final return to the Blue Hat
- Instructions: The facilitator takes the blue hat again and summarizes all the outputs from the individual hats. They determine the next steps, assign tasks, and set deadlines.li>
- Resources: Planner, project management (Asana, Trello), discussion notes.
li>
Tools and materials
List of necessary tools:
- Board or flipchart for notes from each phase.
- Colored hats or cards to indicate the current way of thinking.
- Prepared data (market research, internal reports, SWOT) for the factual part (white hat).
- Online communication tools (Zoom, MS Teams) and collaboration platforms (Miro, Mural) if the workshop is held virtually.
Tips and tricks
- Set clear time limits for each hat so that you can give equal attention to all perspectives.
- Don’t combine multiple hats at once – each hat should have its own space.
- Use records – written, audio or video recordings so that no important ideas are lost.
- Turn off your “critical mind” during the green (creative) hat so that ideas are not nipped in the bud.
- Avoid the dominance of one voice – encourage equal participation from all team members.
- Omitting the red hat – ignoring emotions and feelings can cause the team to overlook internal concerns or subconscious blocks.
- Excessive criticism in the green hat – stifles creativity and the team may miss out on great ideas.
- Not sticking with the blue hat at the end – if the facilitator does not summarize, the team may not know how to move forward and what to do specifically.
Conclusion
The 6 Thinking Hats method brings a structured approach to team discussions, allowing participants to focus on all key aspects of a project or problem – from facts and figures to emotions, criticism, positives, and creativity. The result is an enriched discussion that yields actionable solutions, ideas, and clear steps.
Possible model situations as a tool to be used in practice
Case study: Red Bull: “Stratos Jump” campaign
Brand: Red Bull
Campaign description: In 2012, Red Bull organized a unique event: Felix Baumgartner’s jump from the edge of space (the stratosphere), with the aim of breaking the speed of sound in free fall. The goal was not only to break the record, but also to massively increase brand awareness and strengthen its image as a supporter of extreme performance.
How 6 Thinking Hats can be used in this campaign:
- White hat (facts):
This hat focuses on gathering and analyzing objective information. When planning a campaign such as Red Bull’s “Stratos Jump,” this would mean gathering data on the technical aspects of the project (how the technologies used work, what safety measures are needed), the budget, and logistics. In the case of this campaign, scientific data on the impact of health complications on Felix is also necessary. Facts are the basis for realistic planning and creative campaign content.li>
- Red hat (emotions):
This phase reflects the emotional impact of the project. Feelings of excitement and awe are key to engaging the audience in a campaign like this. On the other hand, it is necessary to pay attention to concerns such as the risk of failure or negative public perception. Emotions help shape the right message for the campaign.li>
- Black hat (criticism):
Critical thinking at this stage allows you to identify and anticipate risks, such as potential health hazards for participants or financial risks. It is a space for realistic assessment of what could go wrong, leading to risk minimization.
- Yellow hat (positives):
This phase is about looking for advantages and potential.
For example, the “Stratos Jump” campaign brought Red Bull immeasurable value in the form of huge publicity and increased brand awareness. The yellow hat focuses on an optimistic outlook and vision of success.
This phase is about generating ideas for creative solutions, such as how to promote an event. This could include live streaming on social media, collaboration with the media, and the creation of eye-catching visuals and videos. Creativity ensures the uniqueness and originality of the campaign.
- Blue hat (management):
The blue hat manages the entire process – from planning through implementation to final evaluation. In the context of “Stratos Jump,” this would include coordination between teams of scientists, engineers, and marketing experts, as well as oversight of the timing of all activities. This hat is responsible for summarizing all knowledge and information.li>
Case study: Apple: “Think Different”
Brand: Apple
Campaign description: In 1997, Apple launched its iconic “Think Different” campaign, which celebrated world-changing personalities (Albert Einstein, Martin Luther King Jr., etc.). The campaign was a celebration of innovative thinking and Apple’s unique approach.
How the 6 Thinking Hats can be used in this campaign:
- White hat (facts):
The white hat focuses on objective information and its analysis. In the case of the Apple campaign, the first step would be to gather historical sales data and customer feedback to get an overview of how the brand has performed for its customers so far. This would be followed by an analysis of market trends and a comparison with competitors. The output of this phase would be a comprehensive overview of Apple’s position in the market, mapping the target audience, including their preferences and demographic characteristics. These facts form the basis for setting realistic campaign goals and determine what message would resonate most with the audience.
- Red hat (emotions):
In this phase, we focus on the emotional aspects of the campaign. We explore what feelings the Apple brand evokes and how they can be deepened. This includes finding emotional connections between Apple and its community—such as feelings of inspiration, creativity, and pride in using its products. We also evaluate possible negative emotions, such as fear of failure or criticism. The output of this phase is a proposal on how to amplify positive feelings through visuals, stories, or other forms of communication to ensure the campaign engages an emotionally invested audience.
- Black hat (criticism):
The black hat is used to realistically assess the risks and potential problems of the campaign. At the beginning, we would analyze whether the campaign message is clear and understandable to different target groups. We critically assess whether there is a risk that the campaign will be perceived as elitist or too abstract, which could weaken its impact. An important part is also assessing possible negative publicity and ways to prevent it. The result of this phase is a plan to eliminate risks and be prepared to respond to any problems.
- Yellow hat (positives):
Focusing on the positive aspects of the campaign helps us see its potential. This phase includes an analysis of how the campaign can strengthen Apple’s brand as a leader in innovation and technological excellence. We highlight opportunities to increase customer loyalty and their emotional connection to the brand. The output is an optimistic forecast of the campaign’s success and identification of its greatest advantages, which can be further communicated internally and externally.
- Green hat (creativity):
The creative phase is key to campaign development. We design concepts that are not only visually appealing but also emotionally powerful. For example, we can develop stories about famous people who use Apple products as tools to achieve their goals. We also explore innovative formats such as augmented reality or interactive elements on social networks. The output is a creative plan that brings originality and sets the campaign apart from the competition.
- Blue hat (management):
The final phase focuses on managing the entire campaign process. It includes planning the timing so that the campaign launches in synergy with new product launches and selecting the most appropriate communication channels – from television to online media to outdoor formats. We coordinate a team of creatives, analysts, and project managers to ensure that all steps are aligned. The output of this phase is a detailed schedule of activities and a control mechanism to monitor progress. This ensures the successful implementation of the campaign with the greatest possible impact.
Task
BrandIKEA
Product/service: A new range of modular furniture made from recycled and sustainable materials
Campaign objective: To raise awareness of environmental activities and long-term sustainability in the IKEA portfolio. Attract environmentally conscious customers who value a responsible approach to nature and want to furnish their homes in a greener way. Present the new furniture range as an easily accessible and affordable solution with an emphasis on modern design and functionality.
Step 1: Working with the 6 Thinking Hats method
When planning and creating your campaign, use the six hats to ensure that you and your team proceed systematically, don’t miss anything, and gain a comprehensive view of the problem.
- White hat (facts and figures)
- Focus on all available information: statistics on sustainable materials, demand for eco-friendly products, target group data, financial and logistical options.
- Questions to ask yourself:
- What are the actual sales figures for sustainable products on the market?
- What materials and production processes does IKEA currently use?
- Aká je kúpna sila ekologicky udržateľných produktov v cieľovej skupine/krajine?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Red hat (Feelings and intuition)
- Here, express your emotions, impressions, and initial intuitive reactions to the new furniture range and the stories you want to communicate to customers.
- Questions to ask yourself:
- Aký emocionálny dojem si zákazníci odnesú z kampane?
- Čo by ich mohlo motivovať ku kúpe udržateľného nábytku?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Yellow hat (Positive aspects, benefits)
- Focus on the advantages, optimistic scenarios, and positive impacts of your idea:
- Why should the new furniture line be attractive?
- What benefits does it bring to the environment and to customers themselves (lower carbon footprint, modern design, healthier living)?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Black hat (critical thinking, risks)
- Examine the pitfalls and problems:
- What could jeopardize the success of the campaign?
- Bude cena pre cieľovú skupinu prijateľná?
- Hrozí, že budú zákazníci vnímať kampaň ako „greenwashing“?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Zelený klobúk (Kreativita a riešenia)
- Generujte nápady na kampaň – original and unconventional ways to reach customers or partners (e.g., interactive pop-up exhibitions made from recycled materials in shopping malls, community workshops on refurbishing old furniture, collaboration with influencers in the fields of design and ecology).
- Hľadajte inovatívne riešenia obmedzení odhalených čiernym klobúkom.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Blue hat (Process management)
- Keep the discussion orderly and summarize.
- Define a time schedule and responsibilities within the team.
- Make sure you cover all areas: from facts (white hat) to emotions (red), positives (yellow), risks (black) and creative solutions (green).
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Výstupy
- Stručná prezentácia kampane (max. 10 minút)
- Summarize the most important facts and figures (white hat).
- Explain the emotional impact and objectives (red, yellow hat).
- Describe possible risks and critical points (black hat).
- Present creative ideas and how they can be implemented (green hat).
- Summarize the main outputs (blue hat).
- Written document (2-3 pages) containing:
- Campaign objective and target group profile
- List of the most important input data (white hat)
- Emotional and motivational elements (red and yellow hat)
- List of risks and comments (black hat)
- Creative and innovative campaign proposals (green hat)
- Final campaign proposal and short schedule (blue hat)
Use the 6 Thinking Hats method to create a marketing campaign that communicates IKEA’s values in the area of long-term sustainability while appealing to new customers who are looking for eco-friendly and modern solutions for their homes.
Miesto pre vypracovanie:
-
Theory
-
Case studies
-
Task
-
Download
Theoretical framework of the tool
Description of the tool:
6 Thinking Hats is a method developed by Edward de Bono to improve creative and critical thinking in team processes. The method is based on the principle that people can better evaluate information and generate ideas if they learn to “switch” their thinking to different perspectives. Each hat represents a different mood or way of thinking:
- White hat – focus on facts, data, and information.
- Red hat – emotions and intuition, expression of feelings.
- Black hat – criticism, identification of risks and weaknesses.
- Yellow hat – optimism, looking for positives and advantages.
- Green hat – creativity and searching for new solutions.
- Blue hat – process management, organization, and summarization.
This method helps teams look at a problem or project from different perspectives and create a comprehensive picture before implementation. The result is a more thorough analysis of the situation and better decisions.
Purpose of the tool:
The purpose of 6 Thinking Hats is to ensure that team discussions and decision-making are balanced and diverse. Each hat – or perspective – contributes a different angle, and together they form a comprehensive approach to solving tasks. The method reduces the risk of one-sided evaluation, overlooking potential risks, or rejecting innovative ideas.
Step by step: instructions for using the tool
Prepare:
- A whiteboard or flipchart for recording ideas and insights.
- 45–120 minutes or more (time may vary depending on the complexity of the project).
- A timer – stopwatch.
- 3 to 8 people (ideal for diverse opinions and perspectives).
- Simple “visual aids” (e.g., 6 colored papers/hats) to make it clear which hat is currently being used.
- Blue hat – Process management
- Instructions: Before the discussion begins, a facilitator (blue hat) is appointed to explain the rules and purpose of the meeting. They will help individual participants switch between hats in the correct order.
- Resources: List of discussion phases (hat order), timer to keep to the time limits.
- White hat – Facts and information
- Instructions: In this phase, the team focuses on facts, figures, available data, and relevant information about the project, campaign, or problem. Focus on questions such as: What do we know? What don’t we know? What data do we need to obtain?
- Sources: Market research, analytical tools (e.g., Google Analytics), internal reports. Sources depend on the issue being addressed.
- Red hat – Emotions, feelings
- Instructions: Everyone briefly expresses their feelings, intuitions, or concerns without needing to justify them rationally. This brings an emotional and intuitive element to the discussion.li>
- Sources: Informal space for discussion, emoticon cards or a questionnaire with mood questions can be used.
li>
- Black hat – Criticism and negative aspects
- Instructions: Here we focus on potential risks, weaknesses, and threats. The black hat allows us to examine in detail why something might fail and what factors could cause failure.li>
- Sources: Risk management, SWOT analysis, competitive analysis.
li>
- Yellow hat – Positivity and searching for benefits
- Instructions: In this phase, we discuss the advantages, benefits, and possible successes. Example questions: What opportunities will the project bring us? Who can benefit from it and how?
- Sources: Positive examples from practice, successful case studies.
- Green hat – Creativity and ideas
- Instructions: Everyone is expected to take an innovative approach and brainstorm new ideas.
Focus on opportunities for improvement, new solutions, or interesting changes.
- Instructions: Everyone is expected to take an innovative approach and brainstorm new ideas.
- Final return to the Blue Hat
- Instructions: The facilitator takes the blue hat again and summarizes all the outputs from the individual hats. They determine the next steps, assign tasks, and set deadlines.li>
- Resources: Planner, project management (Asana, Trello), discussion notes.
li>
Tools and materials
List of necessary tools:
- Board or flipchart for notes from each phase.
- Colored hats or cards to indicate the current way of thinking.
- Prepared data (market research, internal reports, SWOT) for the factual part (white hat).
- Online communication tools (Zoom, MS Teams) and collaboration platforms (Miro, Mural) if the workshop is held virtually.
Tips and tricks
- Set clear time limits for each hat so that you can give equal attention to all perspectives.
- Don’t combine multiple hats at once – each hat should have its own space.
- Use records – written, audio or video recordings so that no important ideas are lost.
- Turn off your “critical mind” during the green (creative) hat so that ideas are not nipped in the bud.
- Avoid the dominance of one voice – encourage equal participation from all team members.
- Omitting the red hat – ignoring emotions and feelings can cause the team to overlook internal concerns or subconscious blocks.
- Excessive criticism in the green hat – stifles creativity and the team may miss out on great ideas.
- Not sticking with the blue hat at the end – if the facilitator does not summarize, the team may not know how to move forward and what to do specifically.
- Avoid the dominance of one voice – encourage equal participation from all team members.
Conclusion
The 6 Thinking Hats method brings a structured approach to team discussions, allowing participants to focus on all key aspects of a project or problem – from facts and figures to emotions, criticism, positives, and creativity. The result is an enriched discussion that yields actionable solutions, ideas, and clear steps.
Possible model situations as a tool to be used in practice
Case study: Red Bull: “Stratos Jump” campaign
Brand: Red Bull
Campaign description: In 2012, Red Bull organized a unique event: Felix Baumgartner’s jump from the edge of space (the stratosphere), with the aim of breaking the speed of sound in free fall. The goal was not only to break the record, but also to massively increase brand awareness and strengthen its image as a supporter of extreme performance.
How 6 Thinking Hats can be used in this campaign:
- White hat (facts):
This hat focuses on gathering and analyzing objective information. When planning a campaign such as Red Bull’s “Stratos Jump,” this would mean gathering data on the technical aspects of the project (how the technologies used work, what safety measures are needed), the budget, and logistics. In the case of this campaign, scientific data on the impact of health complications on Felix is also necessary. Facts are the basis for realistic planning and creative campaign content.li> - Red hat (emotions):
This phase reflects the emotional impact of the project. Feelings of excitement and awe are key to engaging the audience in a campaign like this. On the other hand, it is necessary to pay attention to concerns such as the risk of failure or negative public perception. Emotions help shape the right message for the campaign.li> - Black hat (criticism):
Critical thinking at this stage allows you to identify and anticipate risks, such as potential health hazards for participants or financial risks. It is a space for realistic assessment of what could go wrong, leading to risk minimization. - Yellow hat (positives):
This phase is about looking for advantages and potential.
For example, the “Stratos Jump” campaign brought Red Bull immeasurable value in the form of huge publicity and increased brand awareness. The yellow hat focuses on an optimistic outlook and vision of success.
This phase is about generating ideas for creative solutions, such as how to promote an event. This could include live streaming on social media, collaboration with the media, and the creation of eye-catching visuals and videos. Creativity ensures the uniqueness and originality of the campaign. - Blue hat (management):
The blue hat manages the entire process – from planning through implementation to final evaluation. In the context of “Stratos Jump,” this would include coordination between teams of scientists, engineers, and marketing experts, as well as oversight of the timing of all activities. This hat is responsible for summarizing all knowledge and information.li>
Case study: Apple: “Think Different”
Brand: Apple
Campaign description: In 1997, Apple launched its iconic “Think Different” campaign, which celebrated world-changing personalities (Albert Einstein, Martin Luther King Jr., etc.). The campaign was a celebration of innovative thinking and Apple’s unique approach.
How the 6 Thinking Hats can be used in this campaign:
- White hat (facts):
The white hat focuses on objective information and its analysis. In the case of the Apple campaign, the first step would be to gather historical sales data and customer feedback to get an overview of how the brand has performed for its customers so far. This would be followed by an analysis of market trends and a comparison with competitors. The output of this phase would be a comprehensive overview of Apple’s position in the market, mapping the target audience, including their preferences and demographic characteristics. These facts form the basis for setting realistic campaign goals and determine what message would resonate most with the audience.
- Red hat (emotions):
In this phase, we focus on the emotional aspects of the campaign. We explore what feelings the Apple brand evokes and how they can be deepened. This includes finding emotional connections between Apple and its community—such as feelings of inspiration, creativity, and pride in using its products. We also evaluate possible negative emotions, such as fear of failure or criticism. The output of this phase is a proposal on how to amplify positive feelings through visuals, stories, or other forms of communication to ensure the campaign engages an emotionally invested audience.
- Black hat (criticism):
The black hat is used to realistically assess the risks and potential problems of the campaign. At the beginning, we would analyze whether the campaign message is clear and understandable to different target groups. We critically assess whether there is a risk that the campaign will be perceived as elitist or too abstract, which could weaken its impact. An important part is also assessing possible negative publicity and ways to prevent it. The result of this phase is a plan to eliminate risks and be prepared to respond to any problems.
- Yellow hat (positives):
Focusing on the positive aspects of the campaign helps us see its potential. This phase includes an analysis of how the campaign can strengthen Apple’s brand as a leader in innovation and technological excellence. We highlight opportunities to increase customer loyalty and their emotional connection to the brand. The output is an optimistic forecast of the campaign’s success and identification of its greatest advantages, which can be further communicated internally and externally.
- Green hat (creativity):
The creative phase is key to campaign development. We design concepts that are not only visually appealing but also emotionally powerful. For example, we can develop stories about famous people who use Apple products as tools to achieve their goals. We also explore innovative formats such as augmented reality or interactive elements on social networks. The output is a creative plan that brings originality and sets the campaign apart from the competition.
- Blue hat (management):
The final phase focuses on managing the entire campaign process. It includes planning the timing so that the campaign launches in synergy with new product launches and selecting the most appropriate communication channels – from television to online media to outdoor formats. We coordinate a team of creatives, analysts, and project managers to ensure that all steps are aligned. The output of this phase is a detailed schedule of activities and a control mechanism to monitor progress. This ensures the successful implementation of the campaign with the greatest possible impact.
Task
BrandIKEA
Product/service: A new range of modular furniture made from recycled and sustainable materials
Campaign objective: To raise awareness of environmental activities and long-term sustainability in the IKEA portfolio. Attract environmentally conscious customers who value a responsible approach to nature and want to furnish their homes in a greener way. Present the new furniture range as an easily accessible and affordable solution with an emphasis on modern design and functionality.
Step 1: Working with the 6 Thinking Hats method
When planning and creating your campaign, use the six hats to ensure that you and your team proceed systematically, don’t miss anything, and gain a comprehensive view of the problem.
- White hat (facts and figures)
- Focus on all available information: statistics on sustainable materials, demand for eco-friendly products, target group data, financial and logistical options.
- Questions to ask yourself:
- What are the actual sales figures for sustainable products on the market?
- What materials and production processes does IKEA currently use?
- Aká je kúpna sila ekologicky udržateľných produktov v cieľovej skupine/krajine?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Red hat (Feelings and intuition)
- Here, express your emotions, impressions, and initial intuitive reactions to the new furniture range and the stories you want to communicate to customers.
- Questions to ask yourself:
- Aký emocionálny dojem si zákazníci odnesú z kampane?
- Čo by ich mohlo motivovať ku kúpe udržateľného nábytku?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Yellow hat (Positive aspects, benefits)
- Focus on the advantages, optimistic scenarios, and positive impacts of your idea:
- Why should the new furniture line be attractive?
- What benefits does it bring to the environment and to customers themselves (lower carbon footprint, modern design, healthier living)?
- Focus on the advantages, optimistic scenarios, and positive impacts of your idea:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Black hat (critical thinking, risks)
- Examine the pitfalls and problems:
- What could jeopardize the success of the campaign?
- Bude cena pre cieľovú skupinu prijateľná?
- Hrozí, že budú zákazníci vnímať kampaň ako „greenwashing“?
- Examine the pitfalls and problems:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Zelený klobúk (Kreativita a riešenia)
- Generujte nápady na kampaň – original and unconventional ways to reach customers or partners (e.g., interactive pop-up exhibitions made from recycled materials in shopping malls, community workshops on refurbishing old furniture, collaboration with influencers in the fields of design and ecology).
- Hľadajte inovatívne riešenia obmedzení odhalených čiernym klobúkom.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
- Blue hat (Process management)
- Keep the discussion orderly and summarize.
- Define a time schedule and responsibilities within the team.
- Make sure you cover all areas: from facts (white hat) to emotions (red), positives (yellow), risks (black) and creative solutions (green).
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Výstupy
- Stručná prezentácia kampane (max. 10 minút)
- Summarize the most important facts and figures (white hat).
- Explain the emotional impact and objectives (red, yellow hat).
- Describe possible risks and critical points (black hat).
- Present creative ideas and how they can be implemented (green hat).
- Summarize the main outputs (blue hat).
- Written document (2-3 pages) containing:
- Campaign objective and target group profile
- List of the most important input data (white hat)
- Emotional and motivational elements (red and yellow hat)
- List of risks and comments (black hat)
- Creative and innovative campaign proposals (green hat)
- Final campaign proposal and short schedule (blue hat)
Use the 6 Thinking Hats method to create a marketing campaign that communicates IKEA’s values in the area of long-term sustainability while appealing to new customers who are looking for eco-friendly and modern solutions for their homes.